Special Services

Digital Marketing
In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is the process of specifying an organization's vision, initiatives and processes in order to deploy their online assets. These assets include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc, in a manner which maximizes the business benefits they provide to the organization.

Web site optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Pay Per Click
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Google Analytics
Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize AdWords advertisement and marketing campaigns through the use of GA's analysis of where the visitors came from, how long they stayed on the website and their geographical position.

Social Media Strategy & Implementation
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.

Social media also use the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, are also used. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).

Mobile
Unique content for mobile has been emerging, from the ringing tones and ringback tones in music to "mobisodes" the video content that has been produced exclusively for mobile phones. Mobile users see video on a mobile in a different way. They want media they can watch while they are exercising or while commuting to the office, and they don't want a large device. Unique content for Mobile is an effective way distribute entertainment content such as videos, films, electronic books and related publications, and is the future of mobile digital entertainment.