Chasing The Cure

Richard A. Blasband, MD, a former faculty member of Yale Medical School
“Really excellent work!”

York Dobyns, physicist, Princeton University “Whether you’re a healer, a doctor, a biologist, or simply an interested citizen, you owe it to yourself to find out what Bill has been learning over the last two decades.”

Company
The client is a University Professor in NYC, a cancer researcher, president of a leading global professional scientific organization, and author of “Chasing the Cure“. The client also has appeared on the Dr. Oz show to discuss his cancer research.

Challenge
Create digital awareness and visibility for a brand to engage current fans and increase the client’s seminar audience. The author also wanted to promote his upcoming book release.

At the time of the pre-book release client did not have a digital marketing plan or strategy. The client also did not have a website, email strategy or way to engage and create loyalty for his cancer research, seminars, and new book release about his cancer research. More importantly, the client did not have a digital ROI plan for maintaining his customer base from book sales and professional outreach activities once the publisher completed its brief book release PR campaign.

Result

Created a digital marketing plan and content framework with personalized data drivers.

Produced (authored) original digital content with an eye towards increasing awareness, engagement, and new customer acquisition and conversion.

Unique content was curated and published on social media platforms, microsites, and blogs. Content and user activity was then tracked and analytics data analyzed for engagement strategy purposes and testing of landing pages.

Through unique content and daily updates of the client’s digital assets, we increased digital awareness, engagement, and conversions of his cancer research work and upcoming book release by over 100%.

Increased brand awareness for seminars and book sales.

Drove 150% increase in overall awareness and online digital presence.