BRIDGING the gap between brick-and-mortar – social platforms – and shoppable live-stream videos
BRIDGING the gap between brick-and-mortar – Social platforms – and Shoppable Live-Stream videos means rethinking traditional interactive marketing concepts and imagining the Metaverse – (Metaverse is an open, shared, and permanent virtual world that provides access to user-created 3D virtual locations, solutions, and surroundings technology).
For example, designing the digital architecture for searchable voice content AI systems such as Alexia, Google, and others. Planning virtual meetings and shoppable experiences with new rules of content gathering such as beginning with the end in mind first then building your digital experience “house” room by room. Gathering pre-event guest data so that brands can speak to their customers and clients with more relevancy, which will increase CTRs, education, and loyalty. Going beyond the basic pre and post-show customer surveys about product interests, and deep-diving into the understanding of personality types that the brand will be interacting with. This approach translates into how our customers and employees attending a virtual meeting or digital streaming event learn.
How do we prevent digital fatigue, collect data throughout the live experience, and provide content that educates based on behavior patterns? VR (virtual reality technology for constructing three-dimensional virtual worlds with specified functionality) and Augmented realities or mixed realities can be implemented to reduce virtual fatigue as the Metaverse imagines itself. Parallel Reality works with the naked eye and shows different information to different people standing in front of the same screen, this technology can be part of the in-store, digital, and live shoppable touch points of the not-so-distant future.
Brands strategists and Producers should also ask the question, how do we distribute content to a brand’s social platforms when promoting a live shopping stream and why it is best to stream on their website rather than a social platform? The customer shopping experience should be seamless and take advantage of the brand’s retail shop experience, digital properties, and Livestream shopping events. Customer experience data that is accurate can then be collected throughout the experience so educational relevant content can be served up to a customer.
What’s Missing at the Core of Live Stream Production: 10 rules for Better Shoppable Live-Stream Videos and Virtual Meetings
Photo: © Blue Sky 365
10 rules for Better Shoppable Live-Stream Videos and Virtual Meetings
I. Pre-show research and guest working style personality data collection
II. Understanding of the three-part story model (this model is the core for most playwrights and filmmakers), dates back to Eugene Scribe (1791 – 1861) playwright who helped to develop the six-part story model (later condensed into 3 parts), and Aristotle an interpreter of early live performance entertainment.
III. Understanding the psychological concepts of virtual fatigue
IV. Producing live content with an entertainment mindset
V. Leveraging access to global talent, product, and subject matter experts and reducing budgets through this virtual opportunity
VI. Designing your live production with the end goal first
VII. Creating and making time in your live show for audience breakaway moments
VIII. Exploring augmented and virtual reality tech only when it adds value
IX. Reengineering traditional live stream models for more effective ways to increase attention and entertainment values
X. Technology is not always the most important part of your live production when it reduces the time your team spends on the preshow creative and audience data research
Finally, there are many talented and creative marketers practicing in digital today. However, not all of them have had the opportunity to study production and filmmaking which are at the core of live and live-streaming shows.
Find a Balance
Do you know whom you are speaking with?: Find a Balance
By doing the pre-show data collection properly (for Live Shoppable or virtual meeting events), and exploring people’s different working styles (how they learn) as educators do in pre-college learning, you will have a more successful and productive Live Shippable or virtual business meeting event. For Example, create four personality learner buckets:
1. Brainstormers and integrators
2. Goal-oriented and competitive learners that like innovative experiences and information
3. Processors that need time to digest information pre-show or event
4. Connectors that look to make links to different stories and integrate different ideas
People’s tolerance for watching a live stream shoppable video event or attending a virtual business meeting will be different based on their learning styles. Not knowing them will reduce attention and increase visual fatigue.
For more successful live shippable videos (and replays), and Virtual meetings, have subject experts and customers, or colleagues grouped into a combination of all learning styles.
All of the learning styles can complement each other, but, if you have too many of one type, they will dominate the other chemistry types and throw off the balance in the event or meeting.
For your next live video or meeting event, work with your data analysts and marketing team experts to collect and analyze your pre-show data in a way that better understands and educates your current and potential customers, and virtual business meeting teams.