Strategy: Create a financially driven digital content model using rich digital media to promote product sales and ROI. Customers are informed by educating them with a unique personalized content framework that is data-driven to allow for A/B testing and marketing strategy innovations. A PPC campaign was also launched receiving a first page 1 through 3rd positioning. We increased engagement and product sales by over 250% in 6 months. The retargeting campaign developed new customer conversions and increased sales, and the loyalty program increased repeat customer sales by over 200%.

The slider image located on the website home page is linked to the products collection page. The slider also has an audio podcast that encourages product usage by educating customers about the many ways Brand’s products can be used. We designed the entire customer experience.