Company

An international IT consulting company with business operations in Africa, Europe, South East Asia, and the Pacific Basin.

Challenge

The company required a marketing plan and an experienced marketing strategist to implement a new marketing vision for profitable growth globally. When we began this assignment, the IT Consulting industry was very competitive and mature, and the Brand was almost entirely doing business in the United States.

Result
Drove and produced successful localized marketing event brand awareness campaigns in five countries and built brand identity persona
Strategies included international news media, original content, local outreach and media, PR, rich media, and digital website strategies.

Customer’s clients included Merck Pharmaceutical, eBay, Sun Microsystems, Pfizer Pharmaceutical, IBM, JP Morgan, Chase, Merrill Lynch, PNC, Oracle, Society General, Air Products, and others.
Served as company spokesperson for all international events, including outreach, PR, marketing strategy-related campaigns, and Successfully rebranded/branded company globally.

Produced over 1000 global presentations for the company over a 4 year time period increasing gross revenues by 1 million annually
The managed global marketing budget of $300,000 through aggressive negotiations, between global media, governments, media agents, and employees.