Content Producer|Marketing Strategist|Roc Nation Label

Company

For entertainment personality performing at the J. Cole concert, and working in the contemporary live entertainment and radio host fields.

Challenge

Develop a marketing plan that included traditional and digital components to engage and build the client’s fan base, ROI, and promote the client’s entertainment services nationally.

Result

Drove client’s marketing strategy for his performance at the J. Cole concert, a nationally known music performer who is on the Roc Nation (Jay Z) music label

Created a personalized financially driven marketing strategy and digital plan with outreach elements
Sourced, managed, and directed video crew to produce pre-show and live  performance digital content
Managed post-performance videos and photo content to ensure editing and content distribution throughout major digital platforms and client’s website
Increased billable client base ROI for performances (private and public) annually 165%​
Integrated digital and outreach strategies for pre-performance PR including radio show updates and digital assets
Increased audience base presence on social media and microblog platforms by over 125%
Worked with event producer and client to integrate artist’s performance into event producers marketing plan and PR strategies (event posters and other takeaways)
Managed client’s social media campaigns and radio promotion before and following the live performance to ensure media continuity
We were also successful in  finding creative solutions within budget constraints while keeping the quality and integrity of the creative work
Drove social media platforms content development (e.g., Facebook, Twitter, Instagram, YouTube) and used analytics to determine effectiveness of content
Provided web development for new CMS transition and design strategy for client’s website including analytics reporting for future A/B testing of landing pages
Having grown a large fan base of followers in the Midwest, the client has been seen in and out of the country performing and touring with many celebrity artists and labels such as ASAP Rocky, Curren$y, EST19XX, Finally Famous, Juicy J, Logic, Machine Gun Kelly (MGK), Talib Kweli, Twista, Wale, and others
Marketing of performances and digital assets provided the client with opportunities to regularly host live radio shows in the Boston, MA music scene (including Harvard University, MIT, and Berklee College of Music) and in Ann Arbor, MI