The exhibit successfully accomplishes the artist’s objective by gathering information virally, and more effectively than many costly digital social media campaigns....

Apple and FAO (both companies market entertainment products globally) speak to the central challenge of social media, as Faust and Householder define it, “creating social dialogue that is both engaging to customers and true to the core of the brand.”...

In today’s digital strategy business landscape, the reality is that customers talk about brands, and brands listen in on many different digital platforms. One of your goals as a digital strategist is to create a brand environment that invites customer...