Apple and FAO (both companies market entertainment products globally) speak to the central challenge of social media, as Faust and Householder define it, “creating social dialogue that is both engaging to customers and true to the core of the brand.”...

Social media monitoring practices are, in reality, reading comprehension, engagement, and data analysis practices that generally involve the following four different online profile types: customer, product, campaign, and competitor activities. Social media command centers in large corporations such as Dell and...

In today’s digital strategy business landscape, the reality is that customers talk about brands, and brands listen in on many different digital platforms. One of your goals as a digital strategist is to create a brand environment that invites customer...

An environment that truly supports innovation at the digital strategy level should operate like the “zooxanthellae, coral, and the parrot fish, not competing but collaborating, borrowing and reinventing each others work”. ...