The exhibit successfully accomplishes the artist’s objective by gathering information virally, and more effectively than many costly digital social media campaigns....

Apple and FAO (both companies market entertainment products globally) speak to the central challenge of social media, as Faust and Householder define it, “creating social dialogue that is both engaging to customers and true to the core of the brand.”...

An environment that truly supports innovation at the digital strategy level should operate like the “zooxanthellae, coral, and the parrot fish, not competing but collaborating, borrowing and reinventing each others work”. ...