We thrive creatively on Pop Culture, because it is at the cutting edge of innovation in many industries. Blue Sky 365 was there!
(Detroit Movement Music Festival, 2018)
Music fans are some of your most valued consumers. They are demanding more from live experiences and brands than ever before. What does this mean to advertisers and marketers? They must stay ahead of the curve to properly plan their strategies around the ever-changing pop culture landscape.
“From keeping up to date with the latest technology, enabling you to offer attendees unique digital experiences personalized for them, to inviting them to be part of your event’s journey, here are some key trends to watch out for and put in place this year:”
Take attendees on the journey of organizing your event
Take immersion to another level with live actors, food, and smell
Opt for sans-serif fonts, bold colours and strong photography in branding
3D audio will bring events into the 21st century
Curate personal line-ups with event-specific apps
Fill your food stalls with vegan offerings
Turn event waste into opportunity
“Organizers looking to incorporate the trend for immersion must consider the journey”
